By AJ Wilcox

Crowdsourcing LinkedIn Ads Wisdom

AJ Wilcox asked the LinkedIn Ads community to share their favorite hacks and strategies. The LinkedIn post generated over 20,000 views and 149 comments (b2linked.com). In Episode 48 he compiled the most valuable tips from advanced advertisers and cut out the bad advice.

Fresh LinkedIn Ads Features

During the episode AJ also shared some news: LinkedIn now allows advertisers to rename and pause the default campaign group in Campaign Manager—a small but welcome improvement (b2linked.com). He also highlighted a mobile feature where an ad’s headline changes from cream to light green as you scroll, helping ads stand out (b2linked.com). These tweaks show LinkedIn is testing new UX enhancements to improve engagement.

Community Hacks You Should Try

• Skills + Groups targeting – Blake Prichard suggested building audiences by specific skills. Targeting by skills (and complementary groups) lets you reach people with expertise in a specific software or topic (b2linked.com).
• Do your homework – Kristine Sergejeva emphasised conducting a detailed initial assessment for every company before running ads. She recommends understanding whether LinkedIn Ads are a good fit, identifying the right offers, and mapping campaigns to segments (b2linked.com).
• Optimize creative and messaging – Several community members stressed the importance of winning the view before the click. Georgiana Dumitru noted that effective ad copy and images are crucial for standing out in the feed (b2linked.com).
• Seek expert help – Reviews from listeners like Steve SeeBerg highlight how B2Linked’s team delivered conversion rates four to five times LinkedIn’s benchmarks (b2linked.com). If performance matters to you, consider partnering with specialists.

Get Expert Help From B2Linked

If you want to test these hacks or share your own, reach out to the B2Linked team of LinkedIn ads specialists. B2Linked has managed over $140 million in LinkedIn ad spend and offers custom strategies for every client. Contact them through the B2Linked website to see how they can help you apply community‑proven tactics and drive results.

Related Articles

– LinkedIn Ads New Features for 2024–2025: What to Expect – our summary of upcoming features and predictions for LinkedIn Ads.
– LinkedIn Ads Audience Penetration: Hacks to Optimize Your Reach – learn how to use LinkedIn’s new metric to size and optimise audiences.
– LinkedIn’s Highest‑Performing Lead Magnets – discover why comment‑to‑get magnets are so effective and how to create your own.
– Blog Posting Guidelines for Repurposing Long‑Form Videos – a step‑by‑step process for turning long-form videos into authoritative articles.

Watch the Full Episode & Join the Conversation

Watch the full episode below and let us know which hacks you plan to try. Share your favourites in the comments or email podcast@b2linked.com with your own tip!