By AJ Wilcox

What New LinkedIn Ads Features Are Coming in 2024–2025?

In Episode 151 of The LinkedIn Ads Show, AJ Wilcox explores the features LinkedIn is planning for the coming year. As AJ reminds us, these predictions can change, but they point toward a more powerful platform. LinkedIn is leaning into deeper integrations and automation—such as a Conversions API (CAPI) to share offline conversion data, automatic placement adjustments, and new audience tools. Expect to see improved measurement through integrations with CRMs and a wider roll‑out of thought leader ads, as well as richer event and video ad formats.

Key Predictions and Why They Matter

• Conversions API and improved measurement – LinkedIn is working on a CAPI feature to send conversion events directly from servers and CRMs, giving advertisers more reliable data even with privacy restrictions.
• Offline conversions and CRM integrations – Expect deeper integrations with tools like Zapier, HubSpot and Salesforce to import offline sales data back into LinkedIn for better optimisation.
• Expanded ad formats – New ad types such as event ads and thought leader ads will be refined. LinkedIn might also roll out interactive video and image formats to keep pace with other social platforms.
• Smarter targeting – LinkedIn continues to improve predictive audiences and look‑alike tools, helping advertisers reach people who look like their best customers with less manual work.
• Enhanced bidding and automation – Features like automatic bidding, campaign experiments and AI‑driven optimisation will continue to evolve, making it easier to maximise ROI.

Get Expert Help From B2Linked

If you want to stay ahead of LinkedIn’s evolving ad platform, connect with the B2Linked LinkedIn ads specialists. As the only agency 100 percent dedicated to LinkedIn Ads since 2014, B2Linked builds custom strategies for each client and keeps pace with every new feature. Reach out through the B2Linked contact page to discuss your 2024–2025 advertising roadmap.

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– How to Build a Unique Personal Brand in 2024 – Dennis Yu explains how vertical and horizontal videos can strengthen your brand.
– Blog Posting Guidelines for Repurposing Long‑Form Videos – learn our process for turning long videos into articles.

Watch the Full Episode & Join the Conversation

Watch the full episode below and then join the conversation. What LinkedIn Ads features are you most excited about? Share your thoughts in the comments or reach out to B2Linked with your ideas.