AJ Wilcox

Month: November 2025

Top LinkedIn Ads Hacks Supplied by the Community

Posted on by Dennis Yu

By AJ Wilcox

Crowdsourcing LinkedIn Ads Wisdom

AJ Wilcox asked the LinkedIn Ads community to share their favorite hacks and strategies. The LinkedIn post generated over 20,000 views and 149 comments (b2linked.com). In Episode 48 he compiled the most valuable tips from advanced advertisers and cut out the bad advice.

Fresh LinkedIn Ads Features

During the episode AJ also shared some news: LinkedIn now allows advertisers to rename and pause the default campaign group in Campaign Manager—a small but welcome improvement (b2linked.com). He also highlighted a mobile feature where an ad’s headline changes from cream to light green as you scroll, helping ads stand out (b2linked.com). These tweaks show LinkedIn is testing new UX enhancements to improve engagement.

Community Hacks You Should Try

  • Skills + Groups targeting – Blake Prichard suggested building audiences by specific skills. Targeting by skills (and complementary groups) lets you reach people with expertise in a specific software or topic (b2linked.com).
  • Do your homework – Kristine Sergejeva emphasised conducting a detailed initial assessment for every company before running ads. She recommends understanding whether LinkedIn Ads are a good fit, identifying the right offers, and mapping campaigns to segments (b2linked.com).
  • Optimize creative and messaging – Several community members stressed the importance of winning the view before the click. Georgiana Dumitru noted that effective ad copy and images are crucial for standing out in the feed (b2linked.com).
  • Seek expert help – Reviews from listeners like Steve SeeBerg highlight how B2Linked’s team delivered conversion rates four to five times LinkedIn’s benchmarks (b2linked.com). If performance matters to you, consider partnering with specialists.

Get Expert Help From B2Linked

If you want to test these hacks or share your own, reach out to the B2Linked team of LinkedIn ads specialists. B2Linked has managed over $140 million in LinkedIn ad spend and offers custom strategies for every client. Contact them through the B2Linked website to see how they can help you apply community‑proven tactics and drive results.

Related Articles

– LinkedIn Ads New Features for 2024–2025: What to Expect – our summary of upcoming features and predictions for LinkedIn Ads.
– LinkedIn Ads Audience Penetration: Hacks to Optimize Your Reach – learn how to use LinkedIn’s new metric to size and optimise audiences.
– LinkedIn’s Highest‑Performing Lead Magnets – discover why comment‑to‑get magnets are so effective and how to create your own.
– Blog Posting Guidelines for Repurposing Long‑Form Videos – a step‑by‑step process for turning long-form videos into authoritative articles.

Watch the Full Episode & Join the Conversation

Watch the full episode below and let us know which hacks you plan to try. Share your favourites in the comments or email podcast@b2linked.com with your own tip!

LinkedIn Ads New Features for 2024–2025: What to Expect

Posted on by Dennis Yu

By AJ Wilcox

What New LinkedIn Ads Features Are Coming in 2024–2025?

In Episode 151 of The LinkedIn Ads Show, AJ Wilcox explores the features LinkedIn is planning for the coming year. As AJ reminds us, these predictions can change, but they point toward a more powerful platform. LinkedIn is leaning into deeper integrations and automation—such as a Conversions API (CAPI) to share offline conversion data, automatic placement adjustments, and new audience tools. Expect to see improved measurement through integrations with CRMs and a wider roll‑out of thought leader ads, as well as richer event and video ad formats.

Key Predictions and Why They Matter

  • Conversions API and improved measurement – LinkedIn is working on a CAPI feature to send conversion events directly from servers and CRMs, giving advertisers more reliable data even with privacy restrictions.
  • Offline conversions and CRM integrations – Expect deeper integrations with tools like Zapier, HubSpot and Salesforce to import offline sales data back into LinkedIn for better optimisation.
  • Expanded ad formats – New ad types such as event ads and thought leader ads will be refined. LinkedIn might also roll out interactive video and image formats to keep pace with other social platforms.
  • Smarter targeting – LinkedIn continues to improve predictive audiences and look‑alike tools, helping advertisers reach people who look like their best customers with less manual work.
  • Enhanced bidding and automation – Features like automatic bidding, campaign experiments and AI‑driven optimisation will continue to evolve, making it easier to maximise ROI.

Get Expert Help From B2Linked

If you want to stay ahead of LinkedIn’s evolving ad platform, connect with the B2Linked LinkedIn ads specialists. As the only agency 100 percent dedicated to LinkedIn Ads since 2014, B2Linked builds custom strategies for each client and keeps pace with every new feature. Reach out through the B2Linked contact page to discuss your 2024–2025 advertising roadmap.

Related Articles

– LinkedIn Ads Audience Penetration: Hacks to Optimize Your Reach – our guide on using LinkedIn’s new audience penetration metric to size and optimise your audiences.
– LinkedIn’s Highest‑Performing Lead Magnets – learn why the “comment‑to‑get” lead magnet is exploding and how AI is helping create high‑value resources.
– How to Build a Unique Personal Brand in 2024 – Dennis Yu explains how vertical and horizontal videos can strengthen your brand.
– Blog Posting Guidelines for Repurposing Long‑Form Videos – learn our process for turning long videos into articles.

Watch the Full Episode & Join the Conversation

Watch the full episode below and then join the conversation. What LinkedIn Ads features are you most excited about? Share your thoughts in the comments or reach out to B2Linked with your ideas.

LinkedIn Thought Leader Ads: How to Supercharge Your Campaigns

Posted on by Dennis Yu

By AJ Wilcox

Why Thought Leader Ads Need a Strategy

LinkedIn’s Thought Leader Ads let you boost posts from your employees’ personal profiles and can generate high click‑through rates at low cost. However, many marketers struggle to translate that performance into results for company ads. In a recent episode of the LinkedIn Ads Show, AJ Wilcox explained why the shift from personal engagement to brand impact is so tricky (b2linked.com). People connect more easily with individuals than with companies, so you need a deliberate strategy to make the trust and attention you build flow back to your brand.

Top Tactics to Transfer Trust to Your Brand

To bridge the gap between Thought Leader Ads and Mention the company early. Have your thought leader call out the company name in the first sentence of the post. This simple cue helps readers associate the person with the brand.

Encourage followers to follow the company. Use your Thought Leader Ads to invite people to follow your company page and explain why they should (e.g., weekly research or tips).

Add your logo to the creative. Include the company logo as a watermark on images or videos so people visually link the thought leader to the brand.

Tell an origin story. Use the ad to share a founding or inspirational company story that naturally mentions your organization.

Retarget engaged viewers. Build audiences of people who interacted with your Thought Leader Ads and retarget them with company ads. This allows you to test whether warmed‑up audiences respond better than cold audiences.

Funnel Positioning & Community Engagement

Thought Leader Ads work best at the top of the funnel: they build trust quickly, create engagement at record levels and expand your retargeting pool. But AJ explains that these ads can also play a role in the middle or bottom of your funnel when paired with retargeting and strong storytelling. Join the LinkedIn Ads Fanatics community to share your experiences and get support from other advanced marketers.

Get Expert Help From B2Linked

If you’d like expert guidance on launching and scaling your Thought Leader Ads, reach out to the B2Linked team of LinkedIn Ads specialists. They’ve managed hundreds of accounts since 2014 and can help you craft a full‑funnel strategy that connects personal trust to company growth.

Related Articles

Check out these related articles for more LinkedIn Ads strategies:

  • LinkedIn Ads New Features for 2024–2025: What to Expect – predictions and roadmap for upcoming ad formats.
  • Top LinkedIn Ads Hacks Supplied by the Community – crowdsourced tips from advanced advertisers.
  • LinkedIn’s Highest‑Performing Lead Magnets – how to build viral lead magnets that convert.
  • What Video Format Performs Best on LinkedIn Ads? Horizontal vs Vertical vs Square – surprising results that show horizontal videos win.
  • LinkedIn Ads Audience Penetration: Hacks to Optimize Your Reach – learn how to use the new Audience Penetration metric to improve targeting.
  • How to Build a Unique Personal Brand in 2024 – learn to use vertical and horizontal videos to grow your personal brand.
  • Blog Posting Guidelines for Repurposing Long‑Form Videos – follow the Content Factory process to repurpose videos into engaging articles.

Watch the Full Episode & Join the Conversation

Watch the full episode below, then let us know which tactic you’re most excited to try. Have you already run Thought Leader Ads? Share your results in the comments or drop your questions for AJ and the team.
https://www.youtube.com/watch?v=ysvA8oYplj4company ads, AJ shared several tactics (b2linked.com):

  • Mention the company early. Have your thought leader call out the company name in the first sentence of the post. This simple cue helps readers associate the person with the brand.
  • Encourage followers to follow the company. Use your Thought Leader Ads to invite people to follow your company page and explain why they should (e.g., weekly research or tips).
  • Add your logo to the creative. Include the company logo as a watermark on images or videos so people visually link the thought leader to the brand.
  • Tell an origin story. Use the ad to share a founding or inspirational company story that naturally mentions your organization (b2linked.com).
  • Retarget engaged viewers. Build audiences of people who interacted with your Thought Leader Ads and retarget them with company ads. This allows you to test whether warmed‑up audiences respond better than cold audiences.

Funnel Positioning & Community Engagement

Thought Leader Ads work best at the top of the funnel: they build trust quickly, create engagement at record levels and expand your retargeting pool (b2linked.com). But AJ explains that these ads can also play a role in the middle or bottom of your funnel when paired with retargeting and strong storytelling. Join the LinkedIn Ads Fanatics community to share your experiences and get support from other advanced marketers.

Get Expert Help From B2Linked

If you’d like expert guidance on launching and scaling your Thought Leader Ads, reach out to the B2Linked team of LinkedIn Ads specialists. They’ve managed hundreds of accounts since 2014 and can help you craft a full‑funnel strategy that connects personal trust to company growth.

Related Articles

Check out these related articles for more LinkedIn Ads strategies:

  • LinkedIn Ads New Features for 2024–2025: What to Expect – predictions and roadmap for upcoming ad formats.
  • Top LinkedIn Ads Hacks Supplied by the Community – crowdsourced tips from advanced advertisers.
  • LinkedIn’s Highest‑Performing Lead Magnets – how to build viral lead magnets that convert.
  • What Video Format Performs Best on LinkedIn Ads? Horizontal vs Vertical vs Square – surprising results that show horizontal videos win (What Video Format Performs Best On LinkedIn Ads? …).
  • LinkedIn Ads Audience Penetration: Hacks to Optimize Your Reach – learn how to use the new Audience Penetration metric to improve targeting.
  • How to Build a Unique Personal Brand in 2024 (DennisYu.com) – learn to use vertical and horizontal videos to grow your personal brand (dennisyu.com).
  • Blog Posting Guidelines for Repurposing Long‑Form Videos (BlitzMetrics.com) – follow the Content Factory process to repurpose videos into engaging articles (blitzmetrics.com).

Watch the Full Episode & Join the Conversation

Watch the full episode below, then let us know which tactic you’re most excited to try. Have you already run Thought Leader Ads? Share your results in the comments or drop your questions for AJ and the team.
https://www.youtube.com/watch?v=ysvA8oYplj4