By AJ Wilcox

Identify the Viral Lead Magnet Trend

Think lead magnets are outdated? Think again. On this episode of The LinkedIn Ads Show, I sit down with lead‑magnet expert Ian Nelson to uncover the secret sauce behind the viral “comment‑to‑get” lead magnet trend taking over LinkedIn. We explain why this strategy is exploding right now and how top creators are building irresistible lead magnets every week using AI (www.youtube.com). If you want to fill your calendar with qualified leads, you’ll love the insights we share.

Unlock the AI‑Powered Lead Magnet Strategy

We break down how to design lead magnets that deliver real value and how to repurpose them across your marketing channels. Ian shares his process for leveraging AI tools to draft, iterate and scale new offers at speed. Most importantly, we show you how to turn all that engagement into real sales opportunities (www.youtube.com).

Get Expert Help From B2Linked and Ian Nelson

If you’d like expert help creating or promoting lead magnets on LinkedIn, reach out to the B2Linked LinkedIn ads specialists. We’ve spent over $150 million on LinkedIn Ads and can help you build a campaign strategy that works. You can also connect with our guest Ian Nelson on his website to learn more about his approach. We’re here to help you generate leads that convert.

Watch the Full Episode & Join the Conversation

Watch the full episode below, then join the conversation in the comments. What types of lead magnets have worked best for you on LinkedIn? Share your experiences or questions—we’d love to feature them on a future episode.

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