By AJ Wilcox

Identify What LinkedIn Ads Still Lacks

LinkedIn is investing heavily in video and creator content, but the platform still lacks some of the automation and optimization features advertisers expect. Features like algorithmic bidding, better conversion tracking and the ability to import offline conversions are table stakes on Meta and Google yet missing on LinkedIn. AJ notes that LinkedIn’s API is expanding and the company is pouring money into the creator economy, so he believes these features will eventually roll out. In the meantime, advertisers should focus on fundamentals: crafting clear offers, honing audience targeting and creating ads that speak directly to decision‑makers.

Get Expert Help From B2Linked

If you want help maximizing your return from LinkedIn Ads, reach out to the B2Linked LinkedIn ads specialists. With over $150 million spent across hundreds of accounts, they know how to squeeze value from the platform and can help you build a strategy that works today while preparing for tomorrow’s features.

Watch the Episode & Share Your Thoughts

Watch the full episode below and then join the conversation: what features do you think LinkedIn Ads still needs to become a true tier‑one platform? Share your thoughts in the comments or reach out to the B2Linked team if you’d like expert help crafting and optimizing your LinkedIn Ads campaigns.