LinkedIn is investing heavily in video and creator content, but the platform still lacks some of the automation and optimization features advertisers expect. Features like algorithmic bidding, better conversion tracking and the ability to import offline conversions are table stakes on Meta and Google yet missing on LinkedIn. AJ notes that LinkedIn’s API is expanding and the company is pouring money into the creator economy, so he believes these features will eventually roll out. In the meantime, advertisers should focus on fundamentals: crafting clear offers, honing audience targeting and creating ads that speak directly to decision‑makers.
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If you want help maximizing your return from LinkedIn Ads, reach out to the B2Linked LinkedIn ads specialists. With over $150 million spent across hundreds of accounts, they know how to squeeze value from the platform and can help you build a strategy that works today while preparing for tomorrow’s features.
Watch the Episode & Share Your Thoughts
Watch the full episode below and then join the conversation: what features do you think LinkedIn Ads still needs to become a true tier‑one platform? Share your thoughts in the comments or reach out to the B2Linked team if you’d like expert help crafting and optimizing your LinkedIn Ads campaigns.
LinkedIn’s advertising platform just rolled out a major upgrade to its event ads format. In a recent episode of The LinkedIn Ads Show, AJ Wilcox sat down with Gina Kleiner, LinkedIn’s lead product marketing manager for the LinkedIn Ads ecosystem, to discuss the new Live Event Ads. The conversation reveals how the new format helps B2B marketers promote webinars, conferences and live streams across the entire event lifecycle.
Gina explains that LinkedIn has created a varied video ecosystem across organic and paid placements. Live events are a natural fit for LinkedIn’s professional audience. The new Live Event Ads allow advertisers to run a single campaign that automatically adjusts as the event approaches, is happening or has concluded. Before the event, the ad drives awareness and registrations. During the event, it dynamically updates the creative and call‑to‑action to encourage people to watch the live stream, with delivery accelerated to maximize live views. Afterwards, the ad automatically switches to nurturing and retargeting attendees based on how much of the event they watched, driving them to the next step.
This dynamic functionality solves a common complaint about the old event ads, which would still invite people to register even after the event had ended. The new ads include a 30 second preview, giving prospects a taste of your content and encouraging them to tune in. Because the call‑to‑action changes automatically, there’s no need to pause or replace campaigns as the event date passes.
AJ and Gina also discuss strategy: use these ads to build momentum ahead of your event, accelerate delivery during the live window, and follow up with tailored offers based on attendee engagement. It’s another example of how LinkedIn is investing in video and creator‑led content for B2B marketers.
If you want help setting up Live Event Ads or building a holistic LinkedIn Ads strategy, reach out to the B2Linked LinkedIn ads specialists: https://b2linked.com They specialize exclusively in LinkedIn Ads and have been mastering the platform since 2014.
Watch the full interview below to learn all the details.
LinkedIn offers three budgeting options: daily, lifetime and a mix of both. A daily budget lets you control pace and spend without burning through cash too quickly, while a lifetime budget caps overall spend so you don’t overshoot. Combining them can balance control and scale. AJ explains when each makes sense and why there isn’t a single “right” number—your budget should reflect the value of a lead for your business.
Key Factors That Influence Spend
AJ highlights that how much you can spend depends on five things: the size of your audience, your bid strategy, the objective you select, your relevance score and the frequency at which the ad is shown. A small, niche audience can’t absorb spend as fast as a broad one, and a highly engaged audience can burn through a lifetime cap quickly. Experiment with objectives and adjust bids to see what delivers the best results.
Need Help With Your LinkedIn Ads?
If you’d like expert support developing your strategy, the B2Linked team of LinkedIn ads specialists can help you craft a plan and manage campaigns. AJ and his agency run campaigns for B2B brands and can advise you on budgets, creatives and optimization so you get more from every dollar spent.
Watch the Full Episode & Join the Conversation
Watch the full episode below and then join the conversation: what budget strategies have worked for you on LinkedIn? Share your thoughts in the comments or reach out to the B2Linked team to discuss your campaign goals. https://www.youtube.com/watch?v=0BKbppeC6Oc
He then walks through the five factors that determine how much your campaign can spend: audience size, bid strategy, objective, relevance score and frequency. A small niche audience can’t spend as quickly as a large broad one. AJ shares examples of how a daily budget of $30 paired with a $3,000 lifetime cap can allow a campaign to run for roughly 100 days, but warns that if your audience is very engaged it could spend much faster.
The episode also offers practical tips on pacing: monitor your results daily, adjust bids to avoid overspending, and experiment with different objectives to see how they affect delivery. AJ stresses that there is no “magic number” for budget; instead, marketers should determine how much a conversion is worth to their business and reverse‑engineer the budget from there.
If you’d like expert help with budgeting and campaign strategy, AJ’s agency B2Linked has managed over $150 million in LinkedIn ad spend. They offer custom strategies and reporting capabilities that even LinkedIn doesn’t provide, and they always aim to save clients more than they charge. You can learn more at B2Linked.com.
Watch the full episode below to hear AJ’s detailed explanations and real‑world examples.